About Us

It all started in the Target aisle.

I'm a stationery enthusiast who loses her sh*t at the sight of the office and school supplies aisle in any given store. But 12/10 times I walk away buying nothing because the journal I picked up can't lay flat, the paper inside is horrendous, and none of the pens/pencils bring me any joy.

I just couldn't take it anymore. Stationeries should be full of functional beauty. A beautiful planner that makes organizing your week fun. A rich and bold ink that makes you want to sit down right there and spontaneously draw on your notebook.